Collective Mark
Identity Design
Identity Design
Collective Mark
Identity Design
The Govt. of Tamil Nadu had approached National Institute of Design, for the design of two Marks – silk and cotton for the Tamil Nadu handloom weavers co-op society.
The Mark is inspired from a Lotus flower, as it is a sacred symbol and has a deep significance in the Indian culture. Thus, the Mark is a symbol of purity and deep rooted traditions of weaving in Tamil Nadu. The letters ‘S’ for Silk and ‘C’ for Cotton were integrated with the Lotus petals to form the Mark.
Client: Department of Handloom & Textiles + Government of Tamil Nadu
Student Project at National Institute of Design, Ahmedabad
Identity Design
The Govt. of Tamil Nadu had approached National Institute of Design, for the design of two Marks – silk and cotton for the Tamil Nadu handloom weavers co-op society.
The Mark is inspired from a Lotus flower, as it is a sacred symbol and has a deep significance in the Indian culture. Thus, the Mark is a symbol of purity and deep rooted traditions of weaving in Tamil Nadu. The letters ‘S’ for Silk and ‘C’ for Cotton were integrated with the Lotus petals to form the Mark.
Client: Department of Handloom & Textiles + Government of Tamil Nadu
Student Project at National Institute of Design, Ahmedabad