Case Study

CX Lead
Service Designer

Digital Commerce North Star Customer Experience Vision for Luxury Automotive




Case Study | Copyright: Priyanka Singh  




About me

LinkedIn
With 15 years of global experience in leading innovation and transformation in Customer Experience Strategies, UX research for Digital Products and Services across various industries, including Mobility, Finance, and Retail.

As a CX lead, I develop customised CX strategies by analysing data from multiple sources, understanding customer behaviours, drivers, and market dynamics to devise concepts that resonate with customers and meet business objectives. My goal is to make the complex clear so that you can focus on what matters most.

I use storytelling to simplify complexity into insights. I have helped organisations turn insights into scalable, tangible and actionable strategies by applying service design. I can zoom in and out to identify opportunity areas, bring cohesion and operational efficiency between the front and back of house, and provide clarity and guidance through end-to-end customer journeys, frameworks, and innovative service systems, to improve the customer experience.

Through strategic workshops, I build bridges across silos, listen with empathy to foster alignment among cross-functional teams and stakeholders, enabling them to work toward a shared goal.

I help improve customer acquisition, retention, engagement, and loyalty, yielding measurable business results by integrating cutting-edge technologies such as AI and systems thinking.

If you are looking to create a long-lasting customer value proposition, build meaningful customer experiences that benefit the triple bottom line, or coach your teams to deliver on customer experience across touchpoints in the business continually, I'd love to connect!


SKILLS

SERVICE DESIGN

CX INNOVATION

CUSTOMER JOURNEY EXPERT

STORYTELLING FOR CLARITY & IMPACT

EMPATHY TO BUILD BRIDGES

DESIGN LEADERSHIP

STAKEHOLDER MANAGEMENT

PRODUCT  MANAGEMENT

POSITIVE &  PROACTIVE

RESULT ORIENTED FOR PEOPLE, PLANET & PROFIT




VALUE ADDED

ALIGNMENT TOWARD A COMMON GOAL  

PRIORITIZATION OF RESOURCES & FUNDS

COHESION IN FRONT & BACK OF HOUSE

SCALABILITY AND SOLUTIONS THAT HAVE A HIGHER ADOPTION RATE